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Swifts’s Getting in Early with Augmented Reality

Taylor Swift is not a topic I plan to regular feature in my blog, unless her plans include more tech and gadgets like her latest product launch!

Swift’s fragrance by Elizabeth Arden is capturing the millennial generation head-on via an unconventional route – Augmented Reality.

Aurasma is the world’s leading Augmented Reality Platform by HP Autonomy but it’s not new to Elizabeth Arden (EA). This is their 6th release on the platform. Here’s why:

EA uses Aurasma to add engaging augmented reality experiences to its direct mail, print advertisements, in-store point of sale, and product packaging. Combined, these methods create buzz, which is shared and amplified via the various social media platforms integrated into the campaign.

Aurasma’s latest update brings social platform sharing capabilities to the table (Facebook & Twitter) via the free Aurasma app (iOS and Android only).

Check out the video to look into Aurasma’s vision of enabling an augmented world  – where every image, object and place has its own Aura. 

(Video and Info credit: www.aurasma.com and www.youtube.com)

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7bit Hero – Combining Tech with Live Music

7bithero is an indie bitpop band that is experimenting with new ways of capturing their audience’s attention – yes, forcing the Gen X, Y and no doubt Z-ers to actually engage with their personal tech during their performances.

They do this by combining video games and concert visuals with their performances! « You should read this line again.

According to 7bit Hero, your smartphone (Android and iOS only) will be your joystick which allows you to control a character in the multi-player game that is projected behind the band. Your opponents or friends are somewhere in the crowd around you, and the band is playing the soundtrack.

Visit the band’s site and press start…

Interview on the concept with 7bit Hero video is here

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Track your coffee loyalty

Stop carrying that dog-eared loyalty card in the off chance you ever go back to that cafe. Worse yet, carrying multiple cards for the same cafe!

This handy app has been available for some time now so check it out now on Windows Phone 8, Android or iOS.